Reader Response draft 2

In this article on "Globalization of Culture Through the Media", Kraidy (2002) discusses the 2 theoretical views namely, globalization, where an integration process between countries and cultural imperialism, where one country imposed its culture onto others in the globalization of culture. Culture imperialism theory, was argued to be biased towards industrialized countries and Western Media. According to Kraidy (2002), globalization managed to capture the complexity in "transnational transaction" compared to cultural imperialism. Early theories of media influence believed that the mass media had powerful effects over the audiences and Kraidy argues that media only intensifies cultural hybridity rather than homogeneity.

There was no doubt that the mass media have helped in spreading the cultures of the countries. Advancement of technology and telecommunications made free flow of idea possible. Kraidy (2002) explains on the perspective on cultural hybridization which two different cultures create a mixture of traditional and cultural form. Today, we could see that different cultures were adopted in many areas such as filmography, food, fashion, architecture and etc which were integrated with local cultures, created a by-product in an international scale. World Wide Web have also revolutionized the way we receive and share information. You do not need travel to America to know buy the iPhone, do not need to travel to India to show the locals your Youtube videos and so much more. The world became smaller to us, as our reach got longer with the help of global media.

Easier access to the other parts of the world had hastened hybridization of culture. People from different parts of the world started to migrate to different countries due to the advanced transportation such as planes and ships, coupled with the influence of global media, created the multiracial countries. Take Singapore for example, we had a number of variety of different cultures settled in here. People from India, China, Malaysia, America and etc. When people of different cultural backgrounds started interacting, they would share their ideas, taking what worked from the other cultures and creating a new way of communication thus creating a new culture.

The debate for between global media and globalization of culture that Kraidy(2002) talks about had became more apparent after 12 years since the article was published. There is no denial of how the media especially with the aid of internet have helped to bring people around the world closer together. However according to Korhan (2007), "No matter how biased the information that we face is, it is the individual who homogenized, hybridized or polarized." The only thing we can be certain of was that global media exposed people to something broader which changed them compared to the past. Just like a frog in a well was given a chance to see the world.

Kraidy, M. M. (2002). Globalization of Culture Through the Media. Retrieved from http://repository.upenn.edu/cgi/viewcontent.cgi?article=1333&context=asc_papers

KorhaN. D (2007). Globalization, Culture and Roles of Media. Retrieved from http://duygukorhan.com/articles/henrikfinal.pdf.

READER RESPONSE DRAFT 1

In this article on "Globalization of Culture Through the Media", Kraidy (2002) discusses the 2 theoretical views namely, globalization, where an integration process between countries and cultural imperialism, where one country imposed its culture onto others in the globalization of culture. Culture imperialism theory, was argued to be biased towards industrialized countries and Western Media. According to Kraidy (2002), globalization managed to capture the complexity in "transnational transaction" compared to cultural imperialism. Early theories of media influence believed that the mass media had powerful effects over the audiences and Kraidy argues that media only intensifies cultural hybridity rather than homogeneity.

There is no doubt that the mass media have helped in spreading the cultures of the countries. Kraidy (2002) mentions that the American culture had the most influence among other industrialized nations and reinforced this stand by saying that international communication is permeated by power which contributed to cultural imperialism.

However, other concepts of globalization had been conducted to replace cultural imperialism. Using end of the Cold War as a framework, Kraidy (2002) discusses about how the United States lost its dominant position due to transnational transactions which led to concept of globalization replacing cultural imperialism. Kraidy (2002) explains on the perspective on cultural hybridization which two different cultures create a mixture of traditional and cultural form. Today, we cannot deny the fact that a lot of countries are affected by Westernization. A lot of American cultures are adopted in most cultures today. Areas such as filmography, food, fashion and architecture which were integrated with local cultures, created a by-product in an international scale. According to Doran (2012), the global market is trending towards American goods. Is is because Americans had an head start back in the past but other developed countries are catching up.

In the article, Kraidy (2002) mentions that global media and information technologies have slowly increased interaction between cultures. Fast forwarding 12 years into 2014, Kraidy’s point is true. It is evident that media and information technologies have brought the world even closer together. Looking at the current entertainment industries, different countries were already hybridized by "consuming" their medias such dramas, cartoons and songs. Not forgetting technologies and architecture, countries are integrating each other’s idea and these are just tip of the iceberg,

Summary for "Globalization of Culture Through the Media"

In this article on "Globalization of Culture Through the Media", Kraidy (2002) discusses the 2 theoretical views namely, globalization and cultural imperialism in the globalization of culture. Culture imperialism theory was argued to be biased towards industrialized countries and Western Media.  According to Kraidy (2002), globalization managed to capture the complexity in "transnational transaction" compared to cultural imperialism. Early theories of media influence believed that the mass media had powerful effects over the audiences such as international communication that has served as an active role in globalization and how it accelerates interaction and understanding.

Before Shino joined my family, there was not much conversation in the house. My sister and I always shut ourselves in our own room when we were home while my parents were doing their own things. We did not and will not share our problems with them. At the age of 17, I was told that a 3 year old, blind in one eye husky was available for adoption. I was excited and immediately went to seek my parents' approval. I was rejected right away by my mother even though my father was neutral about it. After much consideration, I accepted the offer and went to adopt Shino as soon as possible without my parents’ approval. I can still remember how happy I was when I first saw her, but I was even happier when my mother accepted her right away. However, that was only the beginning of the happiness. With the addition of the new family member, my family and I finally shared a common topic, Shino. We started interacting more with each other, spending more time outside our rooms. Often, I will take a stepped back and looked at my family. I was glad that I made the right choice and because of Shino, I learned to be more responsible and most importantly, I finally understood how much my parents love me because it’s the same as how much I love Shino.

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